Useful tips for writing a great marketing assistant resume
As a marketing assistant, you learn the ropes of marketing and familiarize yourself with the different tasks a marketing professional handles on a daily basis.
Marketing assistants usually perform a wide variety of tasks — from assisting with market research, content writing, helping with marketing campaigns, to writing reports and assisting with presentations or other administrative tasks.
Therefore, in your marketing assistant resume, you should demonstrate your marketing knowledge, digital and writing skills, together with excellent communication skills.
Following three tips will help you do that.
1. Include specific marketing skills
Your marketing assistant resume should contain job-specific keywords that are relevant to the position. This should be done throughout your whole resume, but most importantly in the skills section .
The best way to highlight your marketing skills is to list specific tools and programs that you’ve experience using — these are so-called hard skills.
In case the job ad asks for a marketing tool that you’re not familiar with, simply list a similar program that you know.
Then mix it with some relevant marketing soft skills.
Here’s a short list of hard and soft skills that any good marketing assistant resume includes:
Best hard skills for your marketing assistant resume
- Content writing
- Social media marketing
- Email marketing
- Mailchimp
- ActiveCampaign
- Google Analytics
- SEMRush
- Ahrefs
- WordPress
- Hubspot Marketing
- Search engine optimization (SEO)
- Customer relationship management (CRM)
- CRM system (e.g. Microsoft Dynamics 365)
Best soft skills to put on a marketing assistant resume
- Analytical skills
- Multitasking
- Time management
- Creativity
- Communication
- Team player
- Organisational skills — a must for any assistant
2. Quantify your achievements as a marketing assistant
The great news is that in marketing, you’re using multiple tools and analytics that measure your work. Therefore, you can easily add numbers to your resume and make it more appealing to hiring managers.
In your work experience descriptions, include industry-specific metrics, such as:
- Number of followers
- Number of readers
- Engagement on social media
- Conversions
- Rankings
- Number of survey participants
- Number of ads
- Number of marketing campaigns
- Number of articleswhitepapersebooks
- Increased revenue
Then you’ll end up with something like this:
Marketing assistant work experience section resume example
- Developed and implemented a new, successful email marketing campaign which increased the client base by 40% within 2 years.
- Created and designed over 50 banner advertisements.
- Started a company’s LinkedIn Group called “Successful Resume Examples” that now has over 200 active members.
3. Boost your resume with marketing courses and certificates
Of course, you don’t have to be certified to become a marketing assistant. But having marketing certificates is a great way to support your claims from the skills resume section. Or to quickly boost your skill set in a specific area without spending months on it in a job.
Here are top 5 marketing assistant certifications to include on your resume:
- Google Digital Garage: Fundamentals of Digital Marketing
- Google Analytics Academy
- Hubspot Content Marketing Course
- Ahrefs Certification Course
- Facebook Social Media Marketing Professional Certificate
In case you don’t have any marketing course or certificate yet, you can also have a look at websites like Udemy, EdX, Coursera, or Udacity where you’ll find plenty of marketing online courses that can be finished in little time.
And how to include those courses and certificates on your resume?
Either include them on your resume in the education section or in a separate section called “Courses & Certificates” (if you have more of them).
List your certificates in reverse chronological order, beginning with the most recent one. Don’t forget to include:
- Name of the certification
- Authority
- URL or code
- Any relevant dates
You can even explain each certificate in more detail, saying what knowledge you’ve gained.
Marketing / PR Career Outlook in 2026
Employment opportunities in Marketing and Public Relations are projected to grow by 6% and 5%, respectively, between now and 2034. That’s slightly faster than the national average for all occupations. (Source: U.S. Bureau of Labor Statistics).
Each year, roughly 36,400 Marketing positions and 27,600 Public Relations positions are expected to open as the industry grows and workers retire or change careers.
In 2026, AI will continue to fundamentally transform the marketing industry. A new Spencer Stuart survey found that 90% of marketing leaders anticipate significant workforce changes:
- More than a third of CMOs plan to cut jobs in the next two years
- 54% expect to keep headcount steady but shift capabilities toward AI adoption
The research also points out that company size matters. While smaller companies tend to use AI as a way to “do more with what they have”, larger corporations ($20B+) often treat it as a cost-cutting tool.
The outlook for 2026 is clear: marketers who upskill to manage AI tools will stay competitive, while those who don't risk falling behind.
Average US base salaries across popular Marketing / PR roles:
- Marketing Manager: $81,908/year
- Advertising Manager: $106,778/year
- Brand Ambassador: $56,998/year
- Content Manager: $79,313/year
- Event Specialist: $41,599/year
- Marketing Specialist: $64,757/year
- Public Relations (PR) executive: $75,227/year
- Digital Marketer: $62,064/year
Salary figures are based on Indeed's January 2026 data from anonymous submissions and job listings. What you actually earn will depend on location, company size, job type, and how much experience you have.
If you’re considering a career in Marketing/PR or looking to advance in the field, success increasingly depends on working with AI, not against it. Focus on building strategic thinking, creative judgment, and comfort with AI tools. Those will be the skills that keep you competitive as the industry evolves.